It was 1976, and The Milwaukee Sentinel was headlining: “Sexism is Pinpointed in Career Advice”. More than thirty years after, the British paper The Daily Mail, reported that sexist advice is presently damaging the job prospects for girls, as they are encouraged to take on particular industries or roles, while being diverted from others.
The Milwaukee Sentinel quoted some advice that was being given out to women back in the 70s, which read something like: “Good posture, attractive glasses, manicured hands, smooth arms and legs, proper girdles to firm buttocks – all enhance the physical qualities we have inherited. The secretary who does not make the most of her physical attributes is not doing herself justice.”