According to Bourdieu, social reality is achieved through the medium of every day talk. Cultural groups produce their own linguistic models (linguistic habitus) to strengthen and preserve the group’s power relations and their reality constructions.
Language choices within an organization have a deep impact on its culture. Leaders must understand that the choice of words and means to communicate is crucial to a successful culture.
No matter which form of communication is chosen, the rhetoric embedded in it is more important than anything else.