Organizations can leverage their social network, which stems from its own workforce, in order to optimize its performance. Benefits can be seen in the organizational structure, in product innovation, production improvement, or individual employee performance.
Social networks can also “help an organization leverage the entire workforce to market new products, find new sales leads, or find top performers by using existing social networks such as LinkedIn and Facebook.” This according to Yves Lermusi, founder of reference check company Checkster.